It’s part of the designer’s role as a visual thinker and shaper-of-information to discern the possibilities for expressing a company’s shared understanding. For your idea, project or business, a complete brand identity starts with clear guiding principles for visual design.
Logo & visual identity.
Visual design has the potential to communicate and express, inspire and influence. Whether personal or business, your brand should vibe to the level of your ambitions. It starts with a logo, crafted from a strong idea, setting the look for a compelling brand identity.
Visual design expresses your brand’s message in a direct emotional manner. A thorough visual identity is a way for potential clients to clearly get who you are and what you do. Consistent brand materials imply trust, define core values and communicate effectively. As a result, solid design will display your business’s qualities and values in front of your customers, in a tone that aligns with your brand.
What I do
Visual design is a process for creating visual conventions using versatile flexible components. A challenge to be sure, but what comes next is the fun part for any graphic designer. I make front-end web and brand identity designs with a focus on expressing each unique story.
Style guide & branded applications.
As you grow your business, the style guide provides visual guidelines to follow in the team effort. What’s more, a cohesive design library can free you as a business founder to focus on deeper ways of working and learning.
Early in the design process, the style guide acts as a living document as much for the designer as the client. Later it becomes both a process document, and a record of the unfolding design and brand vision.
I’d love to help you communicate your ideas through visual design, so you can share more of what you do best.